Florist
Selecting a Florist Is not Just About Flowers
When interviewing florists, be prepared to give them a full picture of your entire wedding, and to discuss your flower preferences and budget. Everything—from your color scheme to how your attendants plan to wear their hair—sets the mood for your bouquets and arrangements. Be sure to bring swatches and photos of your gown and your bridesmaids” dresses, as well as drawings or pictures of the sites you’ll be using so you can discuss ideal placement for floral arrangements. Visualize all the places you can adorn with blossoms. (Obviously, this means that you can’t plan your flowers until the big decisions of date, location and gown have been made.)
Think in advance about your flower budget and let your potential florist know this immediately. And, to make sure she understands the look you’re after, clip pictures of any floral arrangements you like from magazines, be it sparse birch branches for a winter wedding or a bunch of colorful tulips. You don’t need to be able to reel off the specific flowers you want to use, but showing her examples of the style you prefer will help her work up designs—and realistic estimates.
Once she understands your desires and price range, the florist can start making her own suggestions, based on her expertise in flower types and prices. If you tell her you want to carry roses, she can offer options from budget to blow-out. For example, a simple armful of roses hand-tied with an elegant ribbon will require far less labor and therefore will cost less than the same flowers arranged into an elaborate mixed bouquet. If your heart is set on the time-consuming arrangement, she can recommend elegant but reasonable flowers to mix in, plus ways to save on the centerpieces to keep it all within budget.
This type of back-and-forth is the kind of relationship you should look for in choosing your florist. She should be someone who can take your vision and run with it, who offers advice and suggestions but gives you the final say, and who commits to working within your style and price range.
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